Category
Strategy
Editorial strategy, PR and sponsored content. How to think about media authority in 2026.
Sponsored article cost: build a budget you can compare
Two quotes can look far apart and turn out to cover the same purchase. Here is how to break proposals into lines, price them excluding VAT and build a budget you can defend.
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Choosing a media outlet for sponsored content
Two outlets, two audiences: how do you choose? Separate domain, section and article reach, set exclusion criteria, read recent coverage and compare publication terms before you order.
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