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Use Case · Launch & Operations

Announce what matters, when it matters.

Product launch, funding round, M&A transaction, major event: your strategic announcements deserve coordinated press distribution, at the exact moment you need it. Not whenever the newsroom gets around to it.

Coordinated multi-outlet Simultaneous multi-market Timing you control
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Preview · Multi-market coordination on launch day
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The reality

A successful launch hinges on timing and coverage.

The best announcements miss their mark when they don't reach the right outlets, in the right markets, at the right moment. Newsrooms have their own agendas and priorities. You can't afford to wait on them when your announcement is tied to a hard date.

Classic frictions

  • Press releases ignored on topics that aren't a newsroom priority
  • Coverage scattered over time, diluting the announcement effect
  • Reach limited to one market when the announcement spans multiple countries
  • No guarantee of publication on the intended date

What ranksource enables

  • Synchronized publications across multiple outlets on launch day
  • Coordinated multi-country, multi-language coverage
  • Publication dates and deadlines confirmed before you commit
  • Flexible formats: editorial article, quote placement, link in an existing article
40%

of new products were gone within two years. Coordinated press coverage cuts the risk of going unnoticed. Marketing Letters, 2021

What ranksource delivers

Press infrastructure you can activate on demand.

For major announcements, ranksource acts as an orchestration layer: you decide when, where, and what. Our platform handles the rest.

01

Multi-outlet synchronization

Coordinated publications across multiple media outlets on the day and hour of your choosing. Ideal for embargoed announcements, press conference tie-ins, and publicly traded company operations.

02

Multi-market reach

80 countries, 30 editorial languages. An international M&A announcement can go live simultaneously across the key outlets of every market involved.

03

Flexible formats

Choose sponsored content for in-depth coverage, a quote placement in an existing article for a quick mention, or a link within an existing article to anchor your reference in ongoing coverage.

04

Unified reporting

You get a consolidated view of the operation: outlets published, cumulative audiences, average domain authority and content still live twelve months later.

The process

Four steps, from brief to synchronized go-live.

01

Strategic brief

We scope the announcement together: type of operation, key dates, target markets and audiences to reach. Our team then identifies the right media mix.

02

Selection & commitment

You select outlets by country, audience and format, and we confirm the publication date commitments for each title.

03

Production

Content written to fit each outlet and language. Reviewed by your team, approved by the editorial teams, embargo held until launch day.

04

Synchronized distribution

The publications go live at the chosen moment, you track them in real time, and a consolidated report reaches you at D+1.

How you measure it

A launch you can assess from day one.

A successful launch is measured by the noise it generates. Here are the metrics you track with ranksource.

01

Your reach

The number of people reached by your press coverage during the launch window.

02

Your share of voice

Your presence against competitors over the period, to confirm you are the one being noticed.

03

The interest generated

The rise in searches for your name and the traffic outlets send you right after the announcement.

The numbers

What ranksource delivers in concrete terms.

80countries
Global coverage for international announcements. One point of contact, multiple markets at once.
48hours
Minimum lead time between approval and publication. Compatible with announcements tied to external hard dates.
3formats
Sponsored article (with or without link, at the same price), quote placement, link in an existing article. Choose based on the nature of your announcement.
Who it is built for

The teams that use it most.

Finance and corporate communications teams

Teams managing fundraising announcements, M&A, IPOs, dividends, restructurings, who need precise press coordination around a specific announcement date.

Product marketing teams

Product launches, major version releases, flagship feature rollouts: coordinated coverage across the tech and trade press.

Event & PR agencies

Agencies orchestrating conferences, launches, or special operations for their clients, looking for a press layer that complements their existing media relationships.

We announced our funding round at 9 a.m. with three sponsored content pieces going live simultaneously on tier-1 outlets, in two languages. Coordinated to the minute, without bringing in an external agency. A whole new PR dimension for our corporate team.

Illustrative testimonial

Launch questions

The questions we hear most.

Can we lock in a specific publication date?
On media outlets that accept this type of coordination, yes. The date is agreed at the time of order and is part of the publisher commitment. This is especially useful for embargoed announcements, press conferences, or publicly traded company operations.
How do we manage a multi-country launch?
You define the target markets, our team identifies the key media outlets in each country, content is written in the local language (by the outlet or by our team), and publication is synchronized to your launch date. One point of contact on the ranksource side.
Can we combine this with earned media coverage?
Absolutely. ranksource is not a replacement for traditional PR. Many communications teams use ranksource as a complement: guaranteed coverage on select outlets, earned coverage on others. The two approaches reinforce each other.
What if the announcement is delayed?
As long as the content is not yet live, the schedule can be adjusted with the relevant media outlets. If the announcement is cancelled entirely, you can cancel the order and your wallet balance is refunded at no charge.
How do I measure the press success of a launch?
Over the launch window, three indicators: the reach of your coverage (cumulative audience of the published titles), your share of voice against competitors over the period, and the interest generated, visible in the spike in searches for your name and the traffic the media send you right after the announcement. For a multi-country launch, read these indicators market by market, over the same time window.
All frequently asked questions→

A strategic announcement to coordinate ?

Our team will help you define the right media mix, publication dates, and format for your operation. First conversation, no commitment.

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