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Preview · Multi-market coordination on launch dayIllustrative use case
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Strategic brief

We scope the announcement together: type of operation, key dates, target markets and audiences to reach. Our team then identifies the right media mix.

Selection & commitment

You select outlets by country, audience and format, and we confirm the publication date commitments for each title.

Production

Provide your article or choose a writing option available when ordering. Raya can help you prepare it. The outlet approves the content before publication.

Synchronized distribution

Track your publications as they go live according to the schedule agreed with each outlet.

The reality

A successful launch hinges on timing and coverage

The best announcements miss their mark when the timing slips, the coverage stays too narrow, or a key market gets left out. Newsrooms have their own agendas and priorities. You can't afford to wait on them when your announcement is tied to a hard date.

Classic frictions

  • Press releases ignored on topics that aren't a newsroom priority
  • Coverage scattered over time, diluting the announcement effect
  • Reach limited to one market when the announcement spans multiple countries
  • No guarantee of publication on the intended date

What ranksource enables

  • Publications coordinated around launch, subject to outlet availability
  • Coordinated multi-country, multi-language coverage
  • Lead times and scheduled publication options agreed with each outlet
  • Flexible formats: editorial article, quote placement, link in an existing article
40%

of new consumer packaged goods studied in the United States were no longer sold two years after launch. Marketing Letters, 2021

What ranksource delivers

Press infrastructure you can activate on demand

Prepare your launch in your target markets’ media, according to each outlet’s agreed lead times and schedule.

01

Multi-outlet synchronization

Coordinate publications around the schedule accepted by each outlet. Agree on dates, times and any embargoes before ordering.

02

Multi-market reach

These markets are accessible directly from your ranksource account, with no local contract required.

03

Flexible formats

Choose sponsored content for in-depth coverage, a quote placement in an existing article for a quick mention, or a link within an existing article to anchor your reference in ongoing coverage.

04

Unified reporting

Find your sponsored content and its links, then export them for your reports. Their availability is checked every day for the first month, then every month for the entire guarantee.

The process

Four steps, from brief to synchronized go-live

01

Strategic brief

We scope the announcement together: type of operation, key dates, target markets and audiences to reach. Our team then identifies the right media mix.

02

Selection & commitment

You select outlets by country, audience and format, and we confirm the publication date commitments for each title.

03

Production

Provide your article or choose a writing option available when ordering. Raya can help you prepare it. The outlet approves the content before publication.

04

Synchronized distribution

Track your publications as they go live according to the schedule agreed with each outlet.

How you measure it

A documented launch, publication by publication

Check publications around your launch, then measure their impact in your own tools.

01

Your publications, documented

Find your sponsored content and its links, then export them for your reports. Their availability is checked every day for the first month, then every month for the entire guarantee.

02

Your share of voice

In your own monitoring tools, compare mentions of your brand and competitors across the same outlets and period.

03

The interest generated

In your own tools, compare brand searches and media referral visits before and after the announcement.

The numbers

What ranksource delivers in concrete terms

90countries
Global coverage for international announcements. One point of contact, multiple markets at once.
48hours
That is the minimum turnaround between brief approval and publication, on the fastest media outlets.
3formats
Sponsored article (with or without link, at the same price), quote placement, link in an existing article. Choose based on the nature of your announcement.
Who it is built for

The teams that use it most

Finance and corporate communications teams

Teams managing fundraising announcements, M&A, IPOs, dividends, restructurings, who need precise press coordination around a specific announcement date.

Product marketing teams

Product launches, major version releases, flagship feature rollouts: coordinated coverage across the tech and trade press.

Event & PR agencies

Agencies orchestrating conferences, launches, or special operations for their clients, looking for a press layer that complements their existing media relationships.

We announced our funding round at 9 a.m. with three sponsored content pieces published simultaneously in two languages across leading media outlets. ranksource strengthened our PR operation with coordination down to the minute.
Launch questions

The questions we hear most

Can we lock in a specific publication date?
On media outlets that accept this type of coordination, yes. The date is agreed at the time of order and is part of the publisher commitment. This is especially useful for embargoed announcements, press conferences, or publicly traded company operations.
How do we manage a multi-country launch?
For a managed campaign, you define the target markets. Our team selects the outlets and organises content in each language. Publication dates are coordinated with outlets that accept the schedule, with one ranksource contact to follow the launch.
Can we combine this with earned media coverage?
Yes. You can coordinate sponsored articles ordered through ranksource with your PR activity. Sponsored publications follow the terms of the selected offers; earned coverage depends on editorial decisions.
What if the announcement is delayed?
Contact our team to discuss a schedule adjustment with the outlets involved. If you wish to cancel a confirmed order, the request is reviewed according to its progress and the offer terms.
How do I measure the press success of a launch?
Check publications around your launch, then measure their impact in your own tools. In your own monitoring tools, compare mentions of your brand and competitors across the same outlets and period. In your own tools, compare brand searches and media referral visits before and after the announcement.

A strategic announcement to coordinate?

Our team will help you define the right media mix, publication dates, and format for your operation. First conversation, no commitment.