Three ways to place your brand in the press: a dedicated article, a mention in existing content or a contextual link. Brand awareness, authority, SEO or AI visibility: choose the format that fits your objective.
Every format places your brand inside real press content, verified before it goes live. What changes is the space you hold: the whole article, a mention, or a link. Here's when to choose which.
An entire article dedicated to your brand in a verified press outlet. The richest format for telling your story, establishing your expertise and building lasting authority.
Your brand mentioned in content already live, at the heart of a topic that matters. The lightest route to a legitimate citation, anchored in an article the press has judged relevant.
A contextual link placed inside a published article, already indexed and already carried by its authority. The smart format when you want to strengthen a specific page fast, without starting from a blank page.
higher recall when a brand appears in an established media outlet rather than on its own pages. Nielsen, 2016
The same comparison, side by side. Everything you need to decide at a glance, whether you want to tell your brand story, secure a mention or strengthen a page.
| Compare | Sponsored article | Citation / mention | Link in an existing article |
|---|---|---|---|
| What it is | A whole article dedicated to your brand | A mention in an already-published article | A contextual link in an already-published article |
| Best for | Building authority, telling your brand story | A legitimate press citation, with less effort | Strengthening a page and earning a signal to you |
| Content | New article, writing options depend on the offer | Existing, your brand added to the topic | Existing, a link placed in the right spot |
| Link | Optional, defined in the brief | No, mention only | Contextual link, attributes depend on the offer |
| AI visibility | Strong: long, sourced material to extract | Direct: your brand cited in the source | Indirect: strengthens the authority of the page citing you |
Want a media outlet to tell your brand story in depth? A sponsored article gives you all the space you need: angle, data and context. It is the format that builds lasting authority.
Aiming for a mention in answers from ChatGPT, Perplexity or Google AI Overview? The citation adds your brand to content already live, at the heart of a relevant topic. The most direct path to becoming a citable source.
Have a page that deserves more weight? The inserted link ties it to an article already indexed and already carried by its authority. Fast, contextual, no need to start from fresh content.
Browse the marketplace, filter by outlet and format, publish. No commitment, no card required to sign up. Our team can help you frame the format that best serves your goal.