Awareness and authority
Want a media outlet to tell your brand story in depth? A sponsored article gives you all the space you need: angle, data and context. It is the format that builds lasting authority.
Formats · Overview
The right format for every goal.
Three ways to place your brand in the press: a dedicated article, a mention in existing content or a contextual link. Brand awareness, authority, SEO or AI visibility: choose the format that fits your objective.
The 3 formats
Three ways to place your brand in the press.
Every format places your brand inside real press content, verified before it goes live. What changes is the space you hold: the whole article, a mention, or a link. Here's when to choose which.
01
Sponsored article
An entire article dedicated to your brand in a verified press outlet. The richest format for telling your story, establishing your expertise and building lasting authority.
Sponsored article→02Citation in an existing article
Your brand mentioned in content already live, at the heart of a topic that matters. The lightest route to a legitimate citation, anchored in an article the press has judged relevant.
Citation in an existing article→03Link in an existing article
A contextual link placed inside a published article, already indexed and already carried by its authority. The smart format when you want to strengthen a specific page fast, without starting from a blank page.
Link in an existing article→+50%
higher recall when a brand appears in an established media outlet rather than on its own pages. Nielsen, 2016
Compare
The format that fits you, row by row.
The same comparison, side by side. Everything you need to decide at a glance, whether you want to tell your brand story, secure a mention or strengthen a page.
| Compare | Sponsored article | Citation / mention | Link in an existing article |
|---|---|---|---|
| What it is | A whole article dedicated to your brand | A mention in an already-published article | A contextual link in an already-published article |
| Best for | Building authority, telling your brand story | A legitimate press citation, with less effort | Strengthening a page and earning a signal to you |
| Content | New, rewritten by the publisher | Existing, your brand added to the topic | Existing, a link placed in the right spot |
| Link | Optional, defined in the brief | No, mention only | Yes, dofollow and contextual |
| AI visibility | Strong: long, sourced material to extract | Direct: your brand cited in the source | Indirect: strengthens the authority of the page citing you |
How to choose
Start from your goal, the format follows.
Citation by AI models
Aiming for a mention in answers from ChatGPT, Perplexity or Google AI Overview? The citation adds your brand to content already live, at the heart of a relevant topic. The most direct path to becoming a citable source.
Strengthen a page
Have a page that deserves more weight? The inserted link ties it to an article already indexed and already carried by its authority. Fast, contextual, no need to start from fresh content.
Frequently asked
What people ask us most.
Which format should I start with?
Start from your goal. To tell your brand story and build authority, the sponsored article. For a legitimate citation with less effort, a mention in an existing article. To strengthen a specific page, the inserted link. Many campaigns combine all three over time.
Can I combine several formats?
Yes, and it's often the most effective approach. An article to set the authority, citations to multiply the sources, links to back your key pages. You steer the mix from the marketplace, outlet by outlet, based on your budget and your goal.
Do all three formats help my AI visibility?
Yes, each can contribute without guaranteeing pickup. The article provides long-form, sourced context, the mention places your brand directly in a source, and the link strengthens the authority of the page that mentions you. Answer engines alone decide which sources they use.
Does the format change the price?
The price depends mostly on the outlet and its reach, not just the format. Each outlet shows its rate for every format available in the marketplace: you compare down to the publication, with no quote and no surprise.
Choose the format, not the constraint.
Browse the marketplace, filter by outlet and format, publish. No commitment, no card required to sign up. Our team can help you frame the format that best serves your goal.